LA ERA DEL ENFRENTAMIENTO de CHRISTIAN SALMON

Ficha técnica

• LA ERA DEL ENFRENTAMIENTO
• CHRISTIAN SALMON
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788499428666
• Editorial: EDICIONES PENÍNSULA

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Overview

Si en Storytelling Christian Salmon nos mostró la eficacia del arte de la retórica como arma de manipulación masiva al servicio de la comunicación, la publicidad y la política, en esta nueva obra nos explica el cambio de rumbo acaecido en los últimos años: el triunfo de contar historias al servicio de los actores políticos ha supuesto el descrédito de la palabra pública y, ahora, la conquista de la atención, al igual que la del poder, se basa en el enfrentamiento.

Christian Salmon ahonda en la lógica que nos ha llevado al desconcierto actual: en una sociedad hiperconectada e hipermediatizada ya no solo vale la palabra, sino que para llegar a conquistar el poder la combinación ganadora es enfrentarse, transgredir, ser impredecible e imponer la propia verdad, la que convenga. Estamos ante un período inédito donde impera el caos narrativo.

Christian Salmon expone las causas que nos han conducido a la confusión del momento, en el que la confrontación parece ser el nuevo camino del discurso mediático. ¡Bienvenidos a la era del enfrentamiento!

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AVENTURAS Y DESVENTURAS DE SARA de MARGARITA LOSADA

Ficha técnica

• AVENTURAS Y DESVENTURAS DE SARA
• MARGARITA LOSADA
• Número de páginas: 144
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788494689888
• Editorial: EDICIONES CAMELOT SRL
• Año de edición: 2017

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Descargar ebook en ingles AVENTURAS Y DESVENTURAS DE SARA de MARGARITA LOSADA 9788494689888 (Spanish Edition)

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Relational Intelligence: The People Skills You Need for the Life of Purpose You Want. Dharius Daniels

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ISBN: 9780310357827 | 224 pages | 6 Mb

• Relational Intelligence: The People Skills You Need for the Life of Purpose You Want
• Dharius Daniels
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Falling Toward the Moon. r.h. Sin, Robert M. Drake

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• Falling Toward the Moon
• r.h. Sin, Robert M. Drake
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• The World Ends in April
• Stacy McAnulty
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• ISBN: 9781524767617
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